Our Digital Stewardship: Privacy at Back to Gaia™

At Back to Gaia™ (hereinafter the “COMPANY“), we believe that protecting your data is as vital as protecting our planet. We want to be clear and transparent about how we tend to your digital footprint—how we collect, nurture, and safeguard the personal information of those who visit our digital home.

The SITE is curated and managed by Back to Gaia Limited rooted in 71-75 Shelton Street, London WC2H9JQ, United Kingdom. As the Data Controller, (the primary steward of your information), Back to Gaia™ is responsible for the collection, protection, and ethical use of the personal data gathered through these digital spaces. We take this responsibility to heart, ensuring that every piece of data is treated with the same respect we owe to our environment. The COMPANY acts as the steward of your personal information.

This INFORMATION NOTICE is designed for everyone interacting with the web services of Back to Gaia™. It honours the standards of EU Regulation no. 679/2016 (the “GDPR”). We also follow the spirit of Recommendation no. 2/2001 by European authorities, ensuring that every digital interaction is grounded in fairness, regardless of why you’ve come to visit us.

The Data we tend to

Digital footprints (Navigation Data) Just like walking through a forest, navigating our website leaves small traces. The computer systems and software that power this site naturally acquire certain data points. While we don’t use this information to identify you personally, these technical “footprints” could potentially lead back to you if combined with other data.

Information you share with us When you choose to reach out—whether by sending an art piece or a “contact” request—you are planting a seed of communication. By doing so, you provide us with your email address and any other details within your message, which we use solely to respond to your needs and cultivate our professional relationship.

Why we process Data and how it flows

We look at navigation data for one reason: to understand how our digital environment is being used and to ensure it remains healthy and functional (anonymous statistical purposes).

Your data is handled by the Back to Gaia™ team (our “Authorized Processors”) or trusted partners (“Data Processors”). Sometimes, to fulfil our mission, data may travel to our international offices or professional partners. If your data needs to cross borders, we will always respect your choice and provide you the freedom to decide.

Your choice, your control

Providing your data is entirely optional. Outside of the necessary technical footprints, you are free to decide whether to share your information with us. However, please keep in mind that without these details, the COMPANY might not be able to fulfil your requests or provide the support you’re looking for.

Cultivating security: retention & methods

We process your data using automated tools only for the time strictly necessary to achieve the purpose it was gathered for. We treat your information with the utmost care, implementing rigorous security measures to prevent data loss, misuse, or unauthorized “intruders.” Your data stays within our ecosystem—we do not broadcast or sell it.

Your sovereignty (Rights of the Data subject)

You remain the owner of your data. At any time, as permitted by law (Articles 15-22 of the GDPR), you have the right to:

  • Confirm if your data exists in our systems.
  • Understand its origin and how it’s being used.
  • Update, correct, or “prune” (restrict) its processing.
  • Request its total erasure or “portability” to another environment.

To exercise these rights, simply reach out to our dedicated address: privacy@backtogaia.org

If you ever feel your data hasn’t been treated with the respect it deserves, you have the right to lodge a complaint with the Data Protection Authority of your country.